Last week I attended the New England ECOM Fall conference and during the series of presentations there were a couple of speakers that talked on the topic of Vendor Compliance or Chargeback's assessed by retailers. One covered what their company implemented as a supplier to address and reduce the assessments of retailer chargebacks and the other shared that Compliance or Chargeback's can be a benefit to the supply chain process so I thought that I'd share my viewpoint on the topic; are Vendor Compliance chargebacks a benefit or a nuisance.  

If you build it, they will come…..this famous line has many origins - Field of Dreams movie, possible Teddy Roosevelt quote, thought to be a Jewish proverb.  This line is also a gateway into our industry.  When we build it, the transactions will come. 

The GS1 House Band visited the ec-bp.com booth at GS1 Connect 2012 and sang our old favorite song about ec-bp. Listen close to the lyrics.

As a new e-Retailer or a ‘brick and mortar’ operation needing an on-line presence, you have plenty on your mind as you build your website. The ‘if you build it, they will come’ mentality that drove design activity in the past is now extinct. It’s more like an ‘if I build it, how can I get them to come, keep them on the site, present my products to them in such a way that they’ll want to buy them, and check them out quickly and securely’ paradigm that's now required. In today’s marketplace, you need a lot more than a search box, spec sheet, and item photo.