Management

Management (228)

Don't Forget Digital Assets When Selecting a Vendor

web-designAs a new e-Retailer or a ‘brick and mortar’ operation needing an on-line presence, you have plenty on your mind as you build your website. The ‘if you build it, they will come’ mentality that drove design activity in the past is now extinct. It’s more like an ‘if I build it, how can I get them to come, keep them on the site, present my products to them in such a way that they’ll want to buy them, and check them out quickly and securely’ paradigm that's now required. In today’s marketplace, you need a lot more than a search box, spec sheet, and item photo.

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Controlling Currency Risk

currencyfluctuation"The Payoff" has modest ambitions. When we bring you the latest news about payment systems, the point is not to "energize your consumer base" or inspire your employees or any of the other lofty claims we occasionally see for "gamification" or the "mobile Web".

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Comparing You With...

performanceWOW, looking at the calendar I'm amazed at how fast this year has already gone... it's nearly the middle of the year already. For many of you, your well into your 2012 projects so here's hoping all is going according to plan.
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Who's Your Customer?

Customer Testimonial-resized-600 Everyone talks about the customer. They complain about customer service, wonder what their customer is thinking, and worry about customer impact. The funny thing is, a lot of times we eCommerce/EDI professionals don’t even know who our customer is. Because we’re always ‘in the middle’, it’s not always clear.

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Can You Use Anecdotal Information?

talking

Big data, metrics, dashboards, analytics, clickstream data…. It’s the era of quantitative, fact-based management. Does that mean only numbers matter, or is there still a place for qualitative input into the process?

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Upgrade Surprises

 

Have you ever received a gift that was nice, but wasn’t exactly what you were hoping for? Or even worse, how about spending big bucks on a product and bringing it home only to discover it not only requires assembly but also accessories you didn’t even know you needed?

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I’d Like a Hamburger – Ketchup Only

plain hamburgerWhen I was a young child, my father would take my siblings and me to the fast food restaurant.  I didn’t like pickles, mustard or onions, so he ordered me a hamburger with ketchup only. I would then spend the next five to ten minutes waiting for this burger, since it was considered a special order.  Now many years later when I order that same burger, it’s delivered with as many or few condiments you would like, with no extra wait time!  So, as I view the eCommerce space and the possible ways to connect with customers, I’d ask in which scenario are you working? 

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Advantage - Agility

cheetah-pictures-113Price, product, placement, promotion. These four areas of concentration have long been held as essential elements in successfully marketing a product or service to the consuming public. Oftentimes simply referred to as the 4 P’s, each of these categories in and of itself are important factors in going to market.

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Cecil on the Dock of the Bay

Do you remember CommerceOne, Ariba, and viaLink?  They all had proprietary eCommerce systems created during fits of brilliance funded by "unbridled exuberance."  I think the venture cap companies are getting ants in their pants, and itching for the old days. Read more...

Cecil's Changing Scenery

Earlier this week I was traveling up the East Coast from the Carolinas to New England (Cape Cod to be specific).  The logical route to travel was I-95, which can be heaven or hell depending on the time of day and the region you're traveling through.  But I'm always amazed at how quickly the landscape changes over just a few miles. Read more...

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