Retailers often face challenges when it comes to balancing their acts within their supply chain. This said, understanding the elements that make a multichannel and omnichannel supply chain is critical to success of any business and is essential for profit-making. With the rise of the internet, multichannel supply chain has gained traction and offers companies a variety of options on how to reach their consumers. However, determining the most efficient set up despite the technological tools at your disposal is not as simple as many people would want to believe.

With the rising globalization of different operations from manufacturing all the way to warehousing, having a network of procurement which is capable of supporting and reacting to the needs of the supply chain is a challenge. In fact, many procurement professionals believe that selecting a supplier who is capable of providing manufacturing locations consistently and offering a reliable service is a challenge. Effective management of the supply chain enables businesses to track products and raw materials required for the manufacture of their products. It also enhances optimization of inventory levels and reduces costs which in the process lead to synchronized supply and demand.