Retail (134)
Will Omnichannel Transform Pricing?
- Monday, 03 November 2014
- Retail
- Written by Scott Koegler
A few decades ago the concept of making buying items more convenient lead to the growth of the 'convenience store.' 7-Eleven and its ilk popped up across the country. They were small stores with a limited selection of products. You could park directly at the front door, walk in and out with your purchase in about 2 minutes. Very convenient - and also pretty expensive.
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Is the New Retail Paradigm "BrickLine"?
- Monday, 01 September 2014
- Retail
- Written by Scott Koegler
As long as we're making up words to describe retail strategies, how about 'Brickline' that is the combination of 'brick and mortar' and 'online'. If we look around us, there is a natural migration to the combination of physical stores and online convenience. We've been calling it Omnichannel for a while, but I think it's time for a change in terminology that better describes what retail customers want.
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Delivery Tomorrow - A Silly Concept
- Wednesday, 06 August 2014
- Retail
- Written by Scott Koegler
Google is pursuing its "Google Shopping Express" service that promises delivery of your order the next day. The goal of quick delivery is one that's been tried before, and is being rolled out by such other retailers as Amazon. If you think that the power of next day delivery is an unnecessary and superfluous move, you should think again.
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Is Omnichannel Working?
- Friday, 01 August 2014
- Retail
- Written by Scott Koegler
"Amazon is the leader and gaining every day in outpacing traditional businesses because they sell online." At least that's the conventional thinking. And yes, Amazon sales are increasing. But according to L2's Omnichannel Retail 2014 report, brick and mortar retailers are outpacing both Apple and Amazon in terms of e-commerce growth.
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Where Is Omni-Channel and Why Isn't It?
- Friday, 13 June 2014
- Retail
- Written by Scott Koegler
What's your definition of "Omni-Channel"? However you define the term it's a fair bet that your definition as a retailer or even as a supplier is very different from how consumers define it. That doesn't mean that consumers don't understand and want what they define. In fact, consumers seem to be more savvy about what they want from their retailers without regard to any kind of terminology. In short, consumers want to be able to do business with their retailers using whatever presences those retailers have. And by the way - their retailers should have many different presences if they intend to remain a favored status with their consumers.
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Omnichannel Nirvana
- Wednesday, 16 April 2014
- Retail
- Written by Scott Koegler
It seems we've been talking about omnichannel selling for a long time now. Maybe it's only been the last 5 years or so that the topic has risen to the level of certified buzzword, but for the majority of consumers who shop online, it's been a very long 5 years... and even at that, has yet to deliver on their expectations.
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Omnichannel - With Caution
- Friday, 17 January 2014
- Retail
- Written by Scott Koegler
The Christmas season delivery schedule is one of those things that while it only happens once each year, can put a dent in the reputation of the supply chain everywhere. When UPS underestimated the volume of packages that it would need to deliver on the last day before Christmas, these packages left sitting in the sorting facility on Christmas day put frowns on the faces of entire families.
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Omnichannel - A Mindset and a Challenge
- Tuesday, 26 November 2013
- Retail
- Written by Scott Koegler
Omnichannel is all around us and consumers are taking advantage of at least a part of it. At the same time they are being frustrated by the lack of integration between the increasing number of shopping tools they have at their disposal. The gap between identifying what they want to buy in the online world and making that purchase in a store is cavernous. So what does the normal consumer do? They buy online.
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Omnichannel Explorations
- Thursday, 21 November 2013
- Retail
- Written by Scott Koegler
We've heard about and talked about the challenges that surround omnichannel markets. Many companies are struggling with understanding the concepts, and that's understandable because it affects nearly every company whether retailer, supplier, or manufacturer, and it creates potential competitors at multiple levels of the supply chain.
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P. O. S. is B. I. G.
- Monday, 11 November 2013
- Retail
- Written by Scott Koegler
Retail store sales transactions are tiny snippets of data that capture the details of customer transactions. It's a simple concept. But the magnitude of the information that can be pulled and extrapolated from those transactions make them one of the most intriguing sources of data in the retail world.
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