Is the New Retail Paradigm "BrickLine"?
- Monday, 01 September 2014
- Retail
As long as we're making up words to describe retail strategies, how about 'Brickline' that is the combination of 'brick and mortar' and 'online'. If we look around us, there is a natural migration to the combination of physical stores and online convenience. We've been calling it Omnichannel for a while, but I think it's time for a change in terminology that better describes what retail customers want.
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