Jim Harris on the Data Roundtable page discusses the 'laws' of data quality and goes into detail on the seventh one pertaining to corrective action. 

The 'showrooming' issue just won't go away. Retailers are devising strategies on how to combat, and even welcome, it.

The supply chain has evolved in many ways to address the realities of omni-channel retailing. Having a single source of truth drives many positives in such an environment.