Estimated reading time: 0 minutes, 17 seconds
Where Does eCommerce Belong?
Ah, one of the eternal questions: who 'owns' ecommerce in the organization? Is it IT, marketing, or some other silo in the company?
On the Multichannel Merchant site, Ryan Donovan looks at the plusses and minuses of different approaches and discusses how changes may be needed if you're serious about helping ecommerce succeed. Read his article HERE.
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