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Product Information and Omnichannel
When you look at what's happening in omnichannel retail, you can often get caught up in the big process and system changes needed to support it. Matt Tortora, on the B2C site, knows that you need to build on foundational things, like product information, to succeed.
In a recent article on the site, he discusses best practices and how best to leverage product information in an omnichannel world. Read about it HERE.
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