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Omnichannel vs. Showrooming
We've written in the past about the concept of 'showrooming' and the stress it places on brick and mortar retailers. With the omnichannel purchaser becoming more ubiquuitous, some high-profile firms have 'cracked the code' on how to adress the challenges of both showrooming and omnichannel.
Read the article by Roberto Ugo on the Multichannel Merchant site HERE.
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