Estimated reading time: 0 minutes, 20 seconds
Omnichannel Hype
As the omnichannel retail phenomena expands and continues its path along Gartner's hype cycle, we see a lot of questions about whether its benefits are real or if its popularity will wane.
On the VSR site, Julie Ritzer Ross takes a look at where different types of retailers are relative to omnichannel and what some of the impediments are to their progress. Check it out HERE.
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