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Consumers Are Driving the Supply Chain Bus
We've all seen how supply chains have evolved over the past few years. It should be no surprise to realize that consumers are now driving the bus, and if your supply chain isn't consumer-driven you're an exception.
On the EBN site, Hailey Lynne McKeefry examines the research on the topic and makes observations about how supply chains are reacting. Check it out HERE.
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