Actually, if you're aware of the Gartner hype cycle or have read the recent article on the subject on ec-bp.com (read it here), you recognize what's going on. Read Gary Drenik's article on the Forbes site HERE.
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Big Data and the Hype Cycle
Those of us 'of a certain age' remember the sock puppet used by Pets.com in their ill-fated marketing attempts of the early dot-com era. Is Big Data really reaching that level of publicity?
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