Randy Heffner's blog on the Forrester site covers a new way of thinking about digital integration in business design. It gets business and technology on the same page when functionality is discussed.

'Track & Trace' is a challenging goal for pharma supply chains. Is it getting closer to being possible?

Much has been written about the potential for Big Data to provide the means to identify hidden opportunities and issues. However, businesses can't forget about the impact of the individual's customer experience in influencing the relationship.