Here are various ways you can put big data to work in your supply chain

Get to know your customers in real time: In the past, organizations make use of focus groups and questionnaires in finding out who their customers are. However with big data you can get information and analyze it to find deep insights then adjust strategies to deliver what they need
Improve product in real time: Big data analytics helps an organization to have a better understanding of what its customers think about their product at the retail level. Reviewing comments on its social media pages and blogs can help different organizations get more information than using the traditional questionnaire.

Store information: If you aren’t already storing your transaction data and digging through it, now is the time to start. There’s more in that data than just orders and delivery information. Devote the resources necessary to find out what’s there and take advantage of it.

Manage risk: Determining the risk based organization faces is very vital to the growth and development of that firm. Big data lets you look at trends and isolate incidents that either did or could cost money. It’s another gateway to finding and preventing issues and minimizing risk.
Improve customer service support system: With big data, it is also possible to monitor machines from a distance using IoT connections. They deliver massive amounts of data that should be used to analyze how customers are interacting with.

Find new business opportunities: By using the pattern and regression analysis, discover unmet needs of your customers and find new market opportunities for products.

Finally, big data provides an endless opportunity for an organization to outperform its peers. However, it is important to note that every organization has its own unique need and requires a different big data approach. Therefore, by making the right use of these endless possibilities offered by big data, various organizations can save money, add business value and stand out from their competitors.