This From the Top interview was done at the 2010 U Connect conference, and features Bob Celeste of GS1 US. Bob talks about how the 2015 California mandate to serialize and credential all pharmaceuticals is being handled. To me, this seems like something that should have been done long ago, but since it hasn't, California has taken it upon itself to mandate that 50% of all meds sold in the sate must have serialized and traceable information on each 'dispensable unit'. That means each bottle or ampule. Bob has a handle on the effort, and his explanation is interesting to say the least.