Whether you consider the ‘last mile’ challenge a customer service, supply chain, or logistics issue, it’s a topic that could be the next frontier for competitive advantage in the retail space. But what exactly are we talking about? Is it same day delivery, the use of ‘valets’ to provide immediate delivery at a premium, or the attempt to get a product in the customer’s hands when he wants it at the least cost? When I read through recent articles on the topic, it seems like they’re all considered ‘last mile’ issues. Heck, delivery-to-store and to storage lockers can even be thought of in the same vein.

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