Almost everybody has found their plans mired in the coronavirus. From the retailers whose sectors they depend on have been closed down to holidaymakers whose travel plans have been limited, everyone has been left thinking of what will happen next. Most people have been forced to change their plans while others have halted them completely. As the holiday season gets closer, many retailers will soon start planning their 2020 season, if they have not begun already. While people in this industry have had it easy to forecast and diligently plan for such seasons and execute the holiday campaigns accordingly in the past, this year is a difficult one considering the challenges occasioned by the COVID-19 pandemic.