As my career in EDI is now reaching the decade mark, I recently began some self-reflection and surprisingly found both depth and breadth of the opportunities and experiences those three letters combined have brought my way. Daily interaction with all levels of an organization from customer service representatives to executives, across multiple industries and platforms has given me the opportunity to view business operations from a multitude of perspectives and become what I believe to be a more well rounded in the entire supply chain process.

Price, product, placement, promotion. These four areas of concentration have long been held as essential elements in successfully marketing a product or service to the consuming public. Oftentimes simply referred to as the 4 P’s, each of these categories in and of itself are important factors in going to market.