When disaster strikes an area, survivors are in crucial need of supplies in order to survive the hardship. In most cases homes, roads, and many structures are decimated making it tricky for survivors to access life saving goods. When a disaster hits an island – survival becomes even tougher. Hurricane Dorian barreled into the Abaco Island and Grand Bahamas at the beginning of September. The Category 5 hurricane slowed down considerably – hovering over the islands from September 1^st to the 3^rd  leaving considerable destruction in its wake. As of today over 1,000 people are still missing with over 70,000 homeless.

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Whether you consider the ‘last mile’ challenge a customer service, supply chain, or logistics issue, it’s a topic that could be the next frontier for competitive advantage in the retail space. But what exactly are we talking about? Is it same day delivery, the use of ‘valets’ to provide immediate delivery at a premium, or the attempt to get a product in the customer’s hands when he wants it at the least cost? When I read through recent articles on the topic, it seems like they’re all considered ‘last mile’ issues. Heck, delivery-to-store and to storage lockers can even be thought of in the same vein.

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