From the Top - Dara O'Rourke, GoodGuide
- Friday, 07 January 2011
- Technology
At the 2010 VCF Conference in Phoenix, Dara O'Rourke talked about GoodGuide.com and how the platform collects data from all aspects of the supply chain to deliver information on consumer products. The application can deliver ratings instantly while consumers are shopping, letting them make purchase decisions on those aspects of the product that make the most difference to them.
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