Retailers often face challenges when it comes to balancing their acts within their supply chain. This said, understanding the elements that make a multichannel and omnichannel supply chain is critical to success of any business and is essential for profit-making. With the rise of the internet, multichannel supply chain has gained traction and offers companies a variety of options on how to reach their consumers. However, determining the most efficient set up despite the technological tools at your disposal is not as simple as many people would want to believe.