supply-chainGlobal expansion might mean greater profits for international companies, but if their supply chain marketing materials are unorganized or unclear, bottom lines suffer, according to a study to be released soon by InfoTrends, a worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. The study, entitled The Future of Global Marketing Supply Chain Management, is designed to provide a clear understanding of the current state of and trends impacting the marketing supply chain for companies and the providers who serve it.

Matt Swain, a director with InfoTrends, says global expansion has led to increasingly diverse distribution needs. Those demands are complicating the responsibilities of enterprise marketers who are struggling to manage and control their marketing materials. That has led to inefficient marketing supply chains for many global entities as they produce marketing materials, such as print, promotional products and point-of-sale displays.

In a press release, Swain says, “Marketers invest billions of dollars annually on materials to support sales and drive purchasing, but their processes for ordering and managing materials are broken, leading to over ordering, waste and higher costs.”

The report will highlight:

  • Key marketing supply chain and technology players serving the market
  • The current state of the marketing supply chain
  • The needs of marketing supply chain leads
  • Emerging trends and corresponding opportunities

The results of the study will be gleaned from 500 quantitative interviews of representatives of multi-national companies with 5,000 or more employees. The entities will be located in four distinct geographic areas worldwide, namely Australia, China, the U.K. and the United States. In addition, 15 qualitative interviews will be conducted with key players in marketing, procurement and supply chain.

“Faster product cycles, intense market competition, and pressure to grow sales are reducing the shelf life of marketing materials and increasing the demand for continual updates. This study will provide firms offering marketing supply chain services with key insights to better serve customers,” Lisa Cross, another InfoTrends director, says in the press release.

To order a copy after May 1, 2015, surf to InfoTrends’ online brochure.



Tami Kamin Meyer is an Ohio attorney and freelance writer. She may be reached at This email address is being protected from spambots. You need JavaScript enabled to view it. or @girlwithapen.
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