As the world of e-commerce continues to expand, so too does the need for efficient supply chain communication. CMO of Fulfillment IQ, Harshida Acharya, explains how AI can help bridge the gap between customer and supplier. AI can be used to automate mundane tasks, such as tracking orders and sending notifications, freeing up time for marketing and communications teams to focus on more strategic tasks. AI can also be used to provide customers with more personalized experiences, such as tailored product recommendations and customized shipping options. By utilizing AI, companies can improve their customer service and ensure that their customers are receiving the best possible experience.