In the age of the omnichannel consumer, the importance of inventory visibility can't be denied. This means visibility across the board: on the shelf in the DC and branch locations, inbound shipments, fulfillment, drop-ships, and all other aspects of the supply chain. According to Chris Cunnane, visibility into inventory is crucial to retaining customer satisfaction and loyalty. On the Logistics Viewpoints site, he reviews a recent study that illustrates its importance. Read his summary HERE.