Balancing go-to-market strategies against operational plans is a challenge across businesses of all sizes. Whether it's called Sales & Operations Planning or some other name, almost everyone tries to do it but there's no consensus on how best to execute it. Lora Cecere, the Supply Chain Shaman, has researched companies who say they excel at the process and presents some high level best practice recommendations in a recent article on her site. Read it HERE.
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