Those of us 'of a certain age' remember the sock puppet used by Pets.com in their ill-fated marketing attempts of the early dot-com era. Is Big Data really reaching that level of publicity?

Actually, if you're aware of the Gartner hype cycle or have read the recent article on the subject on ec-bp.com (read it here), you recognize what's going on. Read Gary Drenik's article on the Forbes site HERE.

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