The Omnichannel Fulfillment Challenge
As retailers struggle to support the needs of the 'new' omnichannel customer, some folks, like Chris Cunnane on the Logistics Viewpoints site, are breaking down the technology that must be in place for best results.
His research is focused on the fulfillment side, but his approach of just treating omnichannel as 'commerce' is a good way to look at the challenge. Read his article on the subject HERE.
