Supply chain visibility is of paramount importance to all the players who rely on it, says Ken Jones, director of Executive Education at Western Michigan University’s Center for Integrated Supply Management and an instructor on supply chain matters.
One of the biggest business changes wrought by the rise of the Internet is omnichannel retailing – the ability for consumers to make purchases at any time in any place, and then have the product directly delivered to any address in the world.
Cloud computing and Big Data technologies have created new options for retailers to get their suppliers involved sharing inventory and sales information (POS or Point-Of-Sale) with their vendors. Everyone can get on the same page regarding the business initiative and bring benefits to both the retailer and to its vendors.
Global expansion might mean greater profits for international companies, but if their supply chain marketing materials are unorganized or unclear, bottom lines suffer, according to a study to be released soon by InfoTrends, a worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. The study, entitled The Future of Global Marketing Supply Chain Management, is designed to provide a clear understanding of the current state of and trends impacting the marketing supply chain for companies and the providers who serve it.