Those of us who have been around ecommerce for a few years can probably remember hearing or reading about the ‘next big thing’. Whether that next big thing was handwriting recognition software, the ‘netbook’, server virtualization, or internet TV, it’s been a little hit or miss. That’s to be expected; things move quickly in this hyperconnected world, and technology never stands still.
As a retailer or etailer, you know what I mean when I say “the consumer is driving the bus”. Your customers are always connected, they buy through multiple channels, price shopping has become a competitive sport, and they want their stuff immediately. In fact, if they could have their products magically pop out of their laptop after placing their order, they’d want that, too (I think Google is working on it). Oh yeah, they also want to be able to track their order from the moment they place it until it’s delivered.
Google Wallet has a lot to overcome. Not even a year old as of this writing, it has already weathered enough bad news to capsize less well-supported projects. Google continues to invest in it, though, and seems committed to sticking with Wallet until it succeeds.
Today’s Internet savvy consumer has any number of options to find, compare, price and buy products, from cars to clothes to computers and more. It’s this shopping smorgasbord, and the online computing that enables it, that is transforming buying habits. But in order to capture wallet share of the new consumer, retailers need to rethink and refine online sales functions, order fulfillment and distribution models and visibility into and management of their inventory and supply chain processes.