It goes without saying: Ecommerce has changed everything, from the way we shop to the way retailers stock their in-store and virtual shelves. Consider the endless aisles, with a multitude of product choices and varying price points, and showrooming, the practice involves consumers trying out products at stores and then searching for better deals using mobile commerce.
- Category: Retail
It is no secret that e commerce channels and online sales are a rapidly growing force in the retail sector. In fact, JDA predicts that by 2015, e commerce channels will be responsible for nine percent of total US retail sales. With online sales becoming such a prominent power force, retailers are beginning to think outside the box and come up with ways to better handle their online orders. One unique and emerging trend? Using in store inventory as a way to fulfill online orders.