Omnichannel-1024x508Is ‘omnichannel’ a sea change, or just a clever name for a reality that’s been around for awhile? After consuming dozens of articles on the subject and reflecting on my own experiences, I’d say it’s some of both but predominantly business as usual in the era of ecommerce.

Choices Direction ArrowsIn April, 2013, Mike Martz wrote about "Omni-Channel". It is all about the way we will be buying as a consumer. He sent an alert to eCommerce and the supply chain that it will have a BIG effect. To me, it sounded like a revolution was coming! I decided to learn more.

thumb Cart-and-SmartPhone-580x360One ‘hot’ phrase that won’t go away any time soon is ‘omni-channel’. Why should it? It’s in the process of changing the way you shop and buy as a consumer, and if you’re involved in eCommerce or the supply chain, it’s having a big effect on your work as well.

many catalogs pagesIt goes without saying: Ecommerce has changed everything, from the way we shop to the way retailers stock their in-store and virtual shelves. Consider the endless aisles, with a multitude of product choices and varying price points, and showrooming, the practice involves consumers trying out products at stores and then searching for better deals using mobile commerce.

thumb green-recycling-iconI’ve become increasingly interested in supply chain sustainability over the past few months. There’s plenty of activity in that arena and it’s not likely to calm down soon. Sustainability is both good for the environment and great for business, and that’s a powerful combination.