Google is pursuing its "Google Shopping Express" service that promises delivery of your order the next day. The goal of quick delivery is one that's been tried before, and is being rolled out by such other retailers as Amazon. If you think that the power of next day delivery is an unnecessary and superfluous move, you should think again.
"Amazon is the leader and gaining every day in outpacing traditional businesses because they sell online." At least that's the conventional thinking. And yes, Amazon sales are increasing. But according to L2's Omnichannel Retail 2014 report, brick and mortar retailers are outpacing both Apple and Amazon in terms of e-commerce growth.
It seems we've been talking about omnichannel selling for a long time now. Maybe it's only been the last 5 years or so that the topic has risen to the level of certified buzzword, but for the majority of consumers who shop online, it's been a very long 5 years... and even at that, has yet to deliver on their expectations.
What's your definition of "Omni-Channel"? However you define the term it's a fair bet that your definition as a retailer or even as a supplier is very different from how consumers define it. That doesn't mean that consumers don't understand and want what they define. In fact, consumers seem to be more savvy about what they want from their retailers without regard to any kind of terminology. In short, consumers want to be able to do business with their retailers using whatever presences those retailers have. And by the way - their retailers should have many different presences if they intend to remain a favored status with their consumers.
The Christmas season delivery schedule is one of those things that while it only happens once each year, can put a dent in the reputation of the supply chain everywhere. When UPS underestimated the volume of packages that it would need to deliver on the last day before Christmas, these packages left sitting in the sorting facility on Christmas day put frowns on the faces of entire families.