Estimated reading time: 0 minutes, 18 seconds

Do Customers Really Need This?

In this era of omnichannel consumption, same day delivery, and drones, David Maloney asks a valid question: do our customers really want what we're trying to give them?
The truth is we often just don't know, but we make assumptions that may or may not be valid. Check out the blog on the DC Velocity site that covers this topic HERE. 
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