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Why APIs are Cool

How companies connected, in the not so distant past, used to be limited to technologies like EDI. In today's fast paced, interconnected world, business have found that 'opening up' their processes to outsiders via application program interfaces (API) is a necessity.
In an article on the HBR blog site, Bala Iyer and Mohan Subramaniam explain why this is so and provide examples on where they're working best. Read it HERE.
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