Estimated reading time: 0 minutes, 17 seconds

Eliminate Friction

Frictionless commerce, anyone? According to Lisa Pearson on the Internet Retailer site, that's the future of retail and the winners will be those who can pull it off.
Whether it's providing an omnichannel experience for your customers or offering seamless Uber interaction, eliminating friction in your customers' dealings is where it's at. Read her article HERE.
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