The end of the supply chain (retail) is probably the only place that makes any sense for any kind of social media activity. At least that's the common belief. What would a supplier, manufacturer, 3PL, or any other part of the supply chain hope to gain from a Facebook page, a Twitter stream, or even a Google+ account?
Business owners have been using analytics to analyze their business data for many years. The real question is, what do we do with that data? Up until recently, there really hasn't been much guidance when it comes to interpreting and utilizing that data to meet your business needs. However, in today's highly competitive supply chain it is more important than ever to know how to utilize those analytics to solve problems in your supply chain. Think about it: If you can't use that analytical data to solve real world problems for your business, what is the point of the analytics in the first place?
Your supply chain is controlled by data. As that data flows between your company an your trading partners it tells a story. For most companies that story is the current state of events. It reflects the orders, shipments, product inventories, and even work in process. Once the current status has passed the data can largely be considered to have served its purpose. But there’s a lot more to be gained from looking at that data as well as the facts about the data (its metadata) that may help expand the reach and effectiveness of your supply chain activities.
I've harped on the use of big data in the supply chain a few times already. In fact, historically one of the issues with the supply chain in general and EDI specifically is the amount of data generated by the plethora of transactions moving between trading partners. And as the demands for visibility increase so does the number and complexity of the documents.
It wasn’t long ago that Apple was lauded for it’s finesse in managing its supply chain. Getting its bazillions of iPhones from China to the US and everywhere else required some groundbreaking advances and a lot of tight controls. Those lessons have gone mainstream as the world took notice and of the company’s strategies and success. And partly because of that expansion, the supply chain now extends to areas as unexpected as social media.